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6 bold health predictions for 2013

18 Dec

Genome Sequencing for all!

One year ago I discussed my predictions for the health trends of the year 2012.  As 2012 winds down and we all begin to reflect on what we have all accomplished this year, let’s take a moment to look forward to our year ahead, and what to expect in the realm of health and wellness.

But first a recap on prior predictions for 2012:

Functional food has continued to grow at an astounding rate, with more consumers seeking out their vitamins and minerals from food sources, not supplements and vitamins. More and more millennials are seeking their full nutrition from plant-based products, as the market has grown almost 20% over the past year.

Paleo and Gluten free have continued to surge with the Gluten Free market alone reaching $4.2 billion. The paleo explosion is still nigh.

Omega 3 essential fatty acids are now more recognized as ever by the consumer as a protector of heart health with 38% of consumers believing omega vitamins are “very effective” for heart health.

6 Bold Health Predictions for 2012: 

  1. Look for pharmaceutical companies to get a piece of the gluten free pie. I suspect they are currently in beta-test mode for enzyme products to be available over the counter that can help digestive-related issues in those with gluten intolerance and celiac disease.
  2. Corporate wellness will continue to be a dominant component in the conducting of business. As premiums continue to rise at rates faster than inflation, coupled with the health care law that will force employers to cover their employees or pay penalties, companies will do anything to reduce the burden of health problems on their bottom line. Corporate wellness will be immensely important in 2013 and beyond…
  3. Health technology integration: As we continue to build new apps, technologies, health trackers and health care IT, there will be great fragmentation in the delivery of care and data about our health. Look for start ups looking to create turn key interfaces with all of our health data, stored in cloud technologies. It will look much like the mint.com of health but instead of integrating all of our financial data, it will have all of our health data with web-based portals. It will show trends, data, and even key biomarkers that can help us improve our health, and prevent disease.
  4. Democratized health: With apps and technology on the rise, we are quickly gaining the ability to have complete control to diagnose and treat our own illness. While it’s ways away, Vinod Khosla (famed silicon valley entrepreneur) believes our primary care doctors are becoming even more obsolete than ever with 80% of what doctors do becoming obsolete in the coming years. Silicon valley based start-ups are even offering genome sequencing for $100!
  5. Juice, Juice, and more Juice! People are continuing to turn to “liquid nutrition” diets to “cleanse, detox, and just be health.”  So go ahead and thank your local celebrity for making this trend hot in NYC, LA, and a city near you! Again this is could be considered a sub-category of the growth of functional foods and corporate health too, as many companies are turning to “corporate, office-wide juice cleanses” for improved employee health.
  6. GMO battle will continue to heat up. Yes, prop 37 in california did not pass (thanks in part to millions spent by large agro-conglomerates to spread fear about it), but this war is far from over. Look for more state and federal legislation (farm bill, state bills) that will continue to get more clarity on this emerging issue.

What are some emerging health trends you’re noticing that are ripe for massive growth in 2013?

Craig E. Steinfeld, MPH

Sources:

http://www.ingredientsnetwork.com/news-content/full/top-10-functional-food-trends-of-2012

http://www.foodbusinessnews.net/articles/news_home/Consumer_Trends/2012/10/Gluten-free_market_to_42_billi.aspx?ID=%7B3BA3114F-5584-4EBD-B052-113B8CF85BD2%7D&cck=1

http://www.physiciansmoneydigest.com/lifestyle/Health-Premiums-Grow-Faster-than-Wages-and-Inflation

http://thehealthcareblog.com/blog/2012/08/31/vinod-khosla-technology-will-replace-80-percent-of-docs/

http://eatocracy.cnn.com/2012/08/27/juiciest-trends-in-juicing/

The trend of trackable fitness continues: Misfit Wearables

14 Nov

Check out the video of the beautiful innovation happening with the “Misfit” Shine fitness tracker. Not only will it track your fitness and integrate seamlessly in to your life, but the quarter-sized device is waterproof, wearable, and beams wirelessly on your mobile device.  All-in-all, a product like this can create a paradigm shift in the mobile health tracking and fitness space.

In my view, mobile fitness trackers are beginning to pose serious questions to humanity:

  • At what point are man and our use of technology completely integrated, and when will the age of cyborgs be fully realized?
  • Do we have any remaining excuses to be sedentary anymore? Mobile fitness devices, ubiquitous gyms, apps and motivational tools abound make it difficult to come up with any excuses.
  • Are tools like mobile fitness trackers strong enablers of fitness, or do they distract us from the big picture of what it is to be healthy?

What problems and solutions do you see unfolding as technology and innovation continues to push the progress of humanity in the health and fitness space?

(You can help fund misfitwearables on indiegogo here )

 

Greenlight yourself!

5 Nov

“Greenlight yourself.”

–Charlie Todd

Do you remember when in order to start a business it required massive amounts of capital and labor intensive resources? Do you recall a time when writing a novel required securing  a publisher and producing massive amounts of hardcopy books? How about the time when recording an album or creating a film required an entire studio, mixers, professional producers, etc.?

Well, if you do remember these archaic times, guess what, they’re dead.

The internet and technology has dissolved and eroded all barriers of of entry for whatever creative channel we want to pursue, allowing each of us the ability to pursue our ultimate passions and creative dreams. In essence, creativity has been fully democratized. Do you care to start a business or tech company? There are hundreds of seed accelerators thanks to Y-combinator. Want to make a movie? Get on youtube or vimeo. Care to write a book or blog? Hop on wordpress, tumblr or even CreateSpace to self-publish. Want to build a website or mobile app on the fly? Outsource to some far away place through Odesk.com. How about record a rock album? There’s an iPad app for that 🙂 (see Gorillaz new album, The Fall). Or maybe you wanted to invent a new kitchen or household product? There’s a bit of Quirky in all of us.

What’s holding us back then? Go ahead, greenlight yourself!

Greatist Manifesto

17 Oct

M

I’m jazzed about this company, Greatist, and their manifesto. In fact, it’s who I am and the “why” I exist: To inspire others to seek their highest wellbeing. Companies like this empower their users and employees by pushing the next generation of health seekers and entrepreneurs forward, empowering people to achieve their highest purpose and to help obtain the most important gift of all:

Health

“He who seeks health, shall obtain it.”

Greatist also helps illustrate the concept discussed in my previous blog: The fusion of man and technology for optimal health. What health trends and companies are inspiring you?

Always going for glory!

Craig Steinfeld

More must-read health & fitness news and information at Greatist.

The real food groups

8 Mar

Let’s make something clear off the bat. The new “my plate” put forth by USDA as recommended food groups and daily allowances has come a long way from the old food “pyramid.” The new my plate is much more cohesive and appears to be less influenced by large industry. Fruits and vegetables make up 50% of recommended daily food intake. Grains and protein make up the other 50% with additional dairy as a side dish.

While the old pyramid showed pictures of the food groups through images of cheese, apples, steaks, etc., the new plate leaves much to be interepreted as far as specifcially what types of foods to eat within the given groupings. Clearly, there must be more to eating than blindly eating “fruits, veggies, meat, dairy,” right?

Common questions:  What kind of veggies and fruits should I eat? Which cuts of meat are most healthful? Is dairy healthy for me?  The “plate”  put forth by the USDA leaves much to be interpreted.

My real food groups:

1. Green leafy vegetables:  Greens contain (most) all the vitamins and minerals you will ever need (magnesium, calcium, vitamin C, vitamin A, fiber to name a few) and are nature’s multivitamin. This means eat anything seasonal that you can find and throw it in your pastas, soups, eggs, and whatever else you cook. You can find seasonal greens year round. Kale, collard greens, spinach, arugula, chard & bok choy. Eat 3 cups of greens and you will probably live longer.

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2. Sulfur rich vegetables: These are sometimes called cruciferous veggies and they’re absolutely essential for proper brain function, immune support, cancer prevention, detoxification, proper organ function (liver and kidney) and additionally they power mitochondria, the energy powerhouse of every cell in your body. These veggies include onions, cabbage, broccoli, cauliflower, onions, and garlic to name a few.

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3. Colorful vegetables: You may have heard about phytonutrients, polyphenols, and antioxidants, well eating some colorful veggies will be the ultimate way to ensure you are reaching your daily antioxidant levels. A few of my favorites are bell peppers, yams & sweet potatoes (loaded with potassium, and retinol by the way), tomatoes, carrots, grapes, and lemons (another great detox food).

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4. Wild Fish: Fish contain omega-3 fatty acids (another hot one you’ll hear about in the news). There are plant-based ways to obtain omega-3 fats, but they do not contain, DHA, a critical fatty acid that helps develop the brain, jaws, and keep the myelin functioning well to prevent aging and cognitive decline. Important caveat, the smaller the fish, the less likely chance you’ll have to worry about mercury contamination due to bioaccumulation. Stick with wild caught salmon, mackerel, anchovies, sardines, and herring. If you do not have access to fish, then try supplementing with a molecularly distilled fish oil. I once read a bumper sticker in Santa Monica that read: “Eat fish. Live Longer.”

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5. Grass fed, pastured meats and eggs: Here is where you will get the bulk of your protein, creatine, conjugated linoleic acid, omega-3 fats, and the loads of iron. Why grass fed? Because the meat industry is a unscrupulous  (see Food, Inc., anything by Michael Pollan or Marion Nestle) and it’s probably best to avoid factory farmed meats due to hormones, steroids, and risk of food borne illness.  You may even try incorporating  occasional organ meat in the diet as it is extremely rich in minerals, creatine, coenzyme q10, iron, otherwise hard to obtain nutrients (See: Mark’s Daily Apple on Offal).

While vegan living may supply sufficient nutrition with extreme care to diet, eating the occasional animal protein remains the surest way to prevent sever nutritional deficiencies and keep energy levels high.

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6. Seaweed and sea veggies: There’s a reason the Japanese have an average lifespan of like 150 years old (or 80-something) and they might be on to something by eating loads of sea vegetables in their diet. Why are these so critical? They contain not only iodine, but they are essential for removing toxins from the body (which whether we believe it or not are all exposed to on a daily basis through pollution or otherwise), proper functioning of the thyroid, and insulation of the myelin to prevent cognitive decline. Throw some into a soup, stir fry, make a seaweed salad or even toss some in your eggs.

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Noticeably absent: Dairy and “complex carbohydrates.”  Dairy inflames the body’s mucous membranes and casein (an amino acid found in all dairy) has been linked to increased cancer and tumor growth (see: The China Study for reference). Areas of the world that do not consume dairy actually have less incidences of osteoporosis and less gastrointestinal cancer rates as well.

On carbohydrates: They are fine in moderation, but the problem being that most are difficult to digest due to the amino acids gluten and leptin and, almost all are genetically modified (wheat, soy, corn). Stick to brown rice, lentils, rye, quinoa, and occasional wheat but these for me are on the outside looking in of my real food groups.

I’ll be delving deeper into each of these food groups via my blog and potentially even crafting an entire book based on the above categories with recipes as well. Go ahead, superfood yo’self!

What are your “real” food groups?

Always going for glory!

Craig E. Steinfeld

@cesteinfeld

cesteinfeld [at] gmail dot com

I am not a resolution

5 Jan

I am not a resolution.

Rather,

I am motivated and driven, not by some ephemeral feeling or desire:

To lose weight

To be rich

To increase performance

To outsmart the competition

To succeed at all costs

To have that mansion on the hilltop

But rather,

To consistently and constantly

IMPROVE and

Do everything in my power

To live the life I choose and

To make the most of every second, of every day.

 

Always going for glory!

C.E. Steinfeld

@CEsteinfeld

Discovering your core values

17 Oct

Apple CoreI am lucky. My father, Jay Steinfeld (@BlindsComCEO), happens to be a shrewd business man (and better father). He started a multi-million dollar company out of our garage and I saw, first-hand, Blinds.com and its categorical success as I grew up.  I have been exposed to tidbits of life and business wisdom growing up around the most inspiring entrepreneur I know, my dad.

What I have learned is the importance of having core values on both a personal and business level. This means it is vital to determine what inspires you, drives you, and motivates you to get up each morning to leave your imprint on the world. Not only should your core values be written down and communicated (to yourself and your employees), but reiterated on a daily, even hourly basis. Despite profit incentive,  one should never should one stray too far from these driving core values as they will continue to guide even when the odds are stacked against you, or in the face of great adversity.

To quote another one of my favorite entrepreneurs, Richard Branson (full article here), on the founding of Virgin over 40 years ago:

“We had accidentally stumbled on the core elements of a culture dedicated to delivering great customer service! It turned out that people who work in a friendly environment that is tolerant of mistakes, and who are empowered to make decisions about how they do their jobs, arrive at the best possible solutions for serving customers.”

These early values helped shaped the direction of one of the most diversified and successful companies the world has ever seen, and they are still ever-present in the Virgin brand today.

My core values:

  • Striving for constant improvement
  • Continuing to evolve and innovate
  • Commitment to living a healthy lifestyle
  • Desire to take risk and explore
  • Keeping an open mind in all facets of life
My values are dynamic, meaning they will undoubtedly change over time, but the real point here is:
Having core values to guide your own personal mission or business are tantamount to reaching success, however you define it.
What are YOUR core values?
Always going for glory!