Archive | February, 2013

Kale bubble

6 Feb

photo-17

Have we reached kale bubble yet?

Anyone who has been reasonably in the loop on health trends has seen this “nutrient dense” green powerhouse applied to every recipe under the sun, from sushi (see: Uchi’s Yokai Berry) to chips (see: Rhythm Chips) t0  juice bars (see: One Lucky Duck in NYC).

The people behind the kale public relations campaign touting the benefits of kale and its health properties are doing an outstanding job. Look, I eat lots of kale and while agree that there is little doubt that kale does have tremendous health properties (rich source of vitamin C, K, A, loads of fiber, iron, and calcium) there are numerous other forgotten greens, vegetables, and superfoods that kale has overshadowed:

  • Bok choy
  • Sea greens
  • Mustard greens
  • Turmeric
  • Spirulina/Chlorella (sea algaes)
  • Wheat/Barley grass

Personally, I am still waiting for sea vegetables to get their due praise such as kombu and dulse. Japanese people eat them and don’t they have like the highest life expectancy in the world?

In the mean time, enjoy this spoof on “kale fad diets” by Healthy Choice Frozen Yogurt. The good news is that the big boys (multinational corporations) are watching the kale trend and clearly pushing back with marketing health products of their own. It shows we have come a long way on our countries’ path towards a culture of health prosperity.

Always going for glory,

Craig