Archive | November, 2011

Bold Health Predictions for 2012…

30 Nov
On Supplements…
  • Functional Foods or “foods or products with specific, touted health benefits” will continue to flourish in 2012. Look for more orange juice with phytosterols, milk with even MORE vitamin D added, and designer beverages for energy, too much energy, brain enhancement, optimal rehydration, sexual enhancement, and everything else under the sun. Also intriguing, watch for omega-3 fats to show up in every product on the market beyond just eggs and dairy, but also breakfast cereals and nutritional bars. More evidence here.

“The functional food market in the US has grown 31 percent since 2006, with beverages leading the charge, according to a new report from Leatherhead Food Research.”

  • Speaking of Omega-3 fats, watch for their continued, categorical rise as the chief player of the supplement market (and for good reason, as omega-3 supplements are some of the only proven supplements on the market today).  Vegetarians are also looking for ways to obtain EPA fatty acids, which are usually only animal derived, and algae-sourced EPA supplements will be more readily available as a result.
  • Astaxanthin, which many experts now consider nature’s most powerful carotenoid, will continue to be a hot seller for 2012 and beyond. Some are touting the benefits of this algae/krill-sourced, nutritional powerhouse as beneficial to improving athletic performance, eye-health, and the entire body. Sales will be boasted by news outlets picking up on this “hot” supplement already showcased by Dr. Oz and Dr. Mercola on their respective websites.
On food…
  • Paleo, or the caveman diet, appears poised to stay and even enter into the mainstream. Look for more companies and restaurants to cater specifically to the paleo crowd with menu options and entire restaurants dedicated specifically to this niche market. Fast food companies might even begin to co-opt ideas and trends that the paleo movement has embraced. Chipotle is already paleo-friendly and they do not even know it. Primal jerky and snack company Steve’s Original is another prime example. Dare I say, will we see a McPrimal burger with grassfed beef served on a grain-free bun in the near future?
  • Also, restaurants and fine dining will continue on its “sustainable” course, opting for primal cuts of meat and offal, sourcing seafood from sustainable sources, and riding the local wave as far as it will take them (see: Barley Swine, Foreign & Domestic here in ATX).

What are some hot health and food trends you see coming to the forefront?

Always going for glory!

C.E. Steinfeld


Raw Whey Challenge!

18 Nov

One World Whey

An acquaintance of mine here in Austin, TX suggested I try incorporating “Raw” whey protein for its remarkable health benefits and strengthening properties that it has in the entire body: immune booster, lean muscle building properties, and increased energy levels to name a few. I’m always willing to test out new products on myself (n=1 method) to learn and explore the possibility that they can benefit my health and improve my athletic performance.  The notion is that cold-processed whey retains a range of bioactive properties and loads of glutathione which forms when 3 unique amino acids, cysteine, glycine, and glutamate, combine which are not present in denatured whey isolate proteins on the market today.

Glutathione acts as the “mother” antioxidant that helps literally every cell in the body to boost immune response, stimulate liver function, and help reduce muscular fatigue during intense training.  Also very important, the raw whey should also come completely from grassfed, pastured cows (in this case from Amish country in northern New York State).

Fortunately, my friend Arttemis, owner of natural foods company called New Earth Superconscious Living Foods, specializes in raw foods and had some One World Whey in stock. Over the course of the next 2 months, I’m going to be taking it every day to see if I notice any of the benefits.


Taste: Amazing, creamy, like a vanilla milkshake

Performance: Faster recovery and great bounce back after long runs and HIT and circuit training

Cost: $$$  (This is certainly the one drawback as the cost is nearly $150 per container)

Here’s the method I’ve been using for optimal whey intake:


1/2 frozen banana

1 cup almond milk

1 tsp cinnamon

1 scoop (30 g) protein powder

pinch himalayan sea salt (for trace minerals, electrolytes and flavor enhancement)

Blend, enjoy!

Anyone have any protein shake recipes of their own? Feel free to share 🙂

Always going for glory,

C.E. Steinfeld