Archive | October, 2011

Discovering your core values

17 Oct

Apple CoreI am lucky. My father, Jay Steinfeld (@BlindsComCEO), happens to be a shrewd business man (and better father). He started a multi-million dollar company out of our garage and I saw, first-hand, Blinds.com and its categorical success as I grew up.  I have been exposed to tidbits of life and business wisdom growing up around the most inspiring entrepreneur I know, my dad.

What I have learned is the importance of having core values on both a personal and business level. This means it is vital to determine what inspires you, drives you, and motivates you to get up each morning to leave your imprint on the world. Not only should your core values be written down and communicated (to yourself and your employees), but reiterated on a daily, even hourly basis. Despite profit incentive,  one should never should one stray too far from these driving core values as they will continue to guide even when the odds are stacked against you, or in the face of great adversity.

To quote another one of my favorite entrepreneurs, Richard Branson (full article here), on the founding of Virgin over 40 years ago:

“We had accidentally stumbled on the core elements of a culture dedicated to delivering great customer service! It turned out that people who work in a friendly environment that is tolerant of mistakes, and who are empowered to make decisions about how they do their jobs, arrive at the best possible solutions for serving customers.”

These early values helped shaped the direction of one of the most diversified and successful companies the world has ever seen, and they are still ever-present in the Virgin brand today.

My core values:

  • Striving for constant improvement
  • Continuing to evolve and innovate
  • Commitment to living a healthy lifestyle
  • Desire to take risk and explore
  • Keeping an open mind in all facets of life
My values are dynamic, meaning they will undoubtedly change over time, but the real point here is:
Having core values to guide your own personal mission or business are tantamount to reaching success, however you define it.
What are YOUR core values?
Always going for glory!