The concept begins to take shape

15 Mar

And so it begins...

This is a basic sketch of the concept and invention that has been convalescing in my mind now for months.  I have been hard at work fleshing out the minutiae and tailoring the product to the correct target market.  All of my heart and soul are in this project and I have enlisted the help of both an MIT engineer and engineering firm in Austin to help make this dream a reality.  I believe that ideas + products are merely the culmination of concepts that people absorb around them.  At the recent trade show the Natural Products Expo in Anaheim, CA, I had a minor epiphany: there’s no better time then the present to pursue a concept that I consider to be groundbreaking.  I met a plethora of entrepreneurers who fought tooth and nail to get their product to market at all costs.  For some that meant 5 years of unprofitability, while for others, it meant keeping a day job and working 18 hour days until the product was fully realized.

In the prophetic words of Ayn Rand:

“The great creators, the thinkers, the artists, the scientists, the inventors, stood alone against the men of their time. Every new thought was opposed. Every new invention was denounced. But the men of unborrowed vision went ahead. They fought, they suffered, and they paid – but they won.”


Always going for glory! HE @CESTeinfeld


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