Archive | December, 2010

Calm before the storm

28 Dec

Things have been progressing (despite the holiday lull).  I can feel the energy building and the excitement for me, palpable.  I’ve finally found a non-disclosure agreement that I am comfortable using and am still exploring the use of multiple manufacturers and suppliers for product fabrication. I know I’ve been rather vague, that’s because what I am developing has the opportunity to be the first of its kind in existence today with a unique marketing approach and eco-conscious design. Quite frankly, I MUST be protective of this concept until it has fully entered the marketplace.

While it’s exciting being in the development phase of product design, I cannot underestimate the value of keeping detailed lists of goals and incremental objectives, while developing my new product (although a bit of a misnomer) to take to market as soon as humanly possible.  As an entrepreneur developing a new product, its easy to get bogged down in the details: the how, why, is it even possible? thoughts creep in constantly.  For many, these thoughts of uncertainty and how the hell can I accomplish this are enough to prevent them for pursuing their dreams.  For me, these are the incremental challenges that fuel me to push even harder to realize my dream.

While things are slightly calm right now in the development phase, the energy continues to brew, like a Japanese tsunami, in my mind and body.  I will keep you posted on progress.

Always going for glory!

H.E.

 

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What does natural and sustainable even mean anymore?

23 Dec

I’m becoming increasingly agitated by attempts of companies deeming their products to be “natural,” when this could not be further from the truth. This trend is downright terrible for the natural and organic products industry as a whole in a number of ways. One: it misleads consumers and the “fast food nation” into believing that these “natural” foods, products, etc. are in some way more healthful and nutritious.  Two: it dilutes the marketplace to the point where people no longer know which products are in fact naturally produced leaving them confused and rightfully perturbed.  Let’s note a few of the trends of late:

  • Wendy’s introduced “natural” cut fries with “sea salt.”  These natural cut fries are still machine processed and are natural only in that the skin remains.  If you check their website, these fries contain more fat, more calories, and more sodium per serving. http://newhope360.com/food/natural-cut-fries-don-t-cut-it-naturally.
  • Dominoes introduces “natural” sauce and a new pizza with an emphasis on knowing where the ingredients are sourced.  They’re using catch phrases like “really good ingredients” and “natural sauce” while all the while using such lovely chemicals as sodium benzoate, yellow # 5, and propelyn glycol (isn’t that stuff in deodarant?).  Oh, and those farms you see in the commercials where they “source” their tomatoes have a tiny disclaimer that says “not actual Dominoes farms.”
  • Monsanto: The sustainable company?  This from a company keen on forcing GMO crops (more on GMOs later) upon farmers whether they like it or not and creating “Roundup Ready” crops for just about everything.  Those who have seen “Food, Inc.” can have a good laugh or two (or roll on the floor in hysterics) with this new slogan.

These are just a few of the many disturbing, misleading, and downright pathetic attempts of these companies (and others) riding out the natural and organic wave that is beginning to take shape in our nation.

People are beginning to pose the question: Just where does my food come from? As such, we as consumers (now, more than ever) must educate ourselves about the products we purchase.  In doing so, we hold companies accountable for deceptive  marketing tactics and prevent the progress made in the natural products industry from being thoroughly undermined.

So go for glory…buy truly natural food!

The H.E.

Lifestyle design for the adventurous

21 Dec

I am a big fan of Tim Ferriss author of The 4-Hour Work Week and now The 4-Hour Body.  If you have not read his books, I suggest you do so, like, immediately.  Ferriss embodies many of the ideals of the Hellbent Entrepreneur, namely, living out your dream, going for glory, and apologizing to no one for living and loving the lifestyle he chooses.  One thing that seems to be a recurring theme with Ferriss is the notion of Lifestyle Design.  Essentially, if we’re smart about how we manage our money, we too can take exotic vacations pillaging for lost treasures on obscure islands, hunting down supermodels on Brazilian beaches, or even thinking about an adventure into the stratosphere and beyond with a space voyage.

Well while this might seem far-fetch, I tend to agree with Ferriss about how we can better manage our money, make smart decisions, and be willing to cut out the excesses and unnecessary expenses of our life in order to better save for adventurous, somewhat ludicrous, endeavors.

For me personally, I would love to study Tai Chi (chi gong) in Hong Kong or a remote part of China for an extended period of time.  To do this I know that I have to make sacrifices with excessive luxuries like cutting cable TV, cooking more meals at home, living in a antique home infested with roaches?  With more than $300.00 saved per month, I am well on my way towards MY exotic vacation escapade.

In essence what I’ve learned so far :

  • Be flexible in your approach to earning income.
  • Don’t be afraid of doing what you’ve always dreamed of doing.
  • Dream HUGE and make small sacrifices (financially, materially) to reach your goals.
  • Find ways to automate your life.

I hope to continue to learn more about this exciting philosophy and approach to life. It’s not what our Baby-Boomer parents told us was remotely possible.

So what’s your dream escape and what are you willing to sacrifice to get it?

Always going for glory!

H.E.

And so it begins: A (mini)festo

13 Dec

Dear all:

I am an entrepreneur who discovered finding a “real” job was much harder than its supposed to be.  I quickly grew tired of begging on hands and knees just to get my foot in the door.  Companies and organizations either lack capital to hire new talent or those that have capital are not adequately utilizing it to provide jobs due to the “economic uncertainty.”  In any case, even with a Master’s degree, finding a job proved to be more and more like a waste of time and financial resources.  Instead, I have decided to pursue, with extreme fervor, my passion: entrepreneurship. This blog will follow the trials, tribulations, successes, failures, and vented frustrations of a young, hellbent, entrepreneur with nothing to lose.

I am not your run-of-the-mill entrepreneur in that my goal is not to make a quick buck (although that would be nice) without thinking about social impact.  Instead, I believe in the social responsibility and the power of healthy products to change the way in which we function as a society for the better.  Too often, our environmental landscape shapes our purchasing behaviors and our health.  Producers of food and products are growing increasingly aware of the societal impact they are making. Gone are the days in which we can turn a blind eye to insidious food practices laden with trans-fats, corn sugars (or whatever they’re calling it these days), preservatives, hormones, etc.  In are the days of making smart decisions, when buying, selling, and creating new products for the market. I along with my ventures will aim to be part of the solution to the ever-burgeoning societal problems such as obesity, chronic disease, and the health of our planet.  I hope choose to do the same.

To life, liberty, and the pursuit of health.

Always going for glory!

Hellbent Entrepreneur